Luxury By Nature

Small batch organic and natural wines.

About Voluptuary

Voluptuary celebrated their launch in March 2019 determined to challenge the stigmas in the media about organic and natural wines. Kevin Luther, owner and winemaker, believes that there's no need to supplement the beauty that is already within nature. 

Voluptuary wines are made simply & naturally with craftsmanship. They harvest only organic, biodynamic, and dry-farmed grapes. Creating high end wines with minimal sulfites and no additives, aged on oak & exotic woods. 100% vegan, gluten-free, and sugar-free they challenge you to delight in your senses.


  • CSS
  • Photoshop
  • SquareSpace
  • Conversion Optimization
  • HTML

"Irene is a talented digital marketing strategist and great to work with. Her customer service was also very good, she was quite responsive and always took the time to answer my questions, solve my problems, and give great advice. She gave me great guidance on my social media & overall digital marketing strategy. I would highly suggest her to anyone considering working with her."

+ Kevin Luther | Owner & Winemaker

The Challenge

A website built out on the Wix platform didn't properly capture the high end aesthetic that was demanded by a brand so thoughtfully crafted. The site lacked mobile and responsive functionality and presented with a clunky user experience that didn't do the brand justice.

The Solution

Squarespace Migration

The site was redesigned and migrated to SquareSpace.

Data Collection

Setup Google Analytics, Facebook Pixel and HotJar to begin tracking for future optimization.

Opt In Offer

Added an opt in pop up to begin lead collection.