About Robert Chavira Inc.

Robert Chavira opened his shop in the International Jewelry District of Los Angeles over 40 years ago. This family owned business specializing in fine jewelry and custom order work has craftsmen on the bench to rival Cartier and Tiffany's.

Their business was built on referrals from the hundreds of overjoyed customers and they were ready to build an online presence to match the quality found in house. Their jewelry business was looking to redesign the website.


  • HTML
  • CSS
  • Shopify Liquid
  • Conversion Optimization
  • Shopify

The Challenge

Robert Chavira Inc had a website filled with beautiful photos of custom jewelry and ready to order pieces. However, their website lacked the structure that allowed for easy intuitive browsing. Custom products were mixed in with ready to order pieces and customers still had to call and email to make the purchase. They were ready to remove the purchase barrier with a new site that had the architecture to support their long time customers while removing the barriers to purchase that existed before for impulse buys.


Coming Soon...

With Irene's help and expertise she has made our transition to an E-commerce website as seamless as possible. Her knowledge and hands-on technique has shown through when finding solutions to problems we have come across. We are happy to have her assistance during this vital process.

  • Amanda Chavira