About Mi.iM

Founded in Los Angeles in 2014, Miracle Miles Inc. is most loved for the slimming and stylish mules that return season after season. Their shoes are widely distributed in over 1800+ department stores and specialty boutiques across the U.S. and have grown quickly in popularity.


  • HTML
  • Google Analytics
  • PPC
  • Campaign Development
  • Reporting & Insights
  • Creative Coaching
  • Project Management
  • Email Marketing
  • Social Media Strategy
  • Shopify Liquid
  • CSS

Irene is a pleasure to work with. Not only is she passionate about her work, she is welcoming and professional. Irene's confidence is contagious to those around her - having her on the team has enabled others to explore their own strengths within our company. Her work ethic has helped our brand standout and grow this past year. I truly appreciate the dedication she has shown since becoming part of our team.

+ Sammi Chou| Owner, Miracle Miles Inc.



The Challenge

In 2016 Mi.iM was ready to break into the retail space, but with a stagnant website buildout and lack of brand direction they were struggling to pull together the resources in house to develop a brand that resonated.

The Solution


Define and develop an identity that resonated with the founder and the target demographic.


Provide training and direction for the creative team to produce high quality and branded materials


Sharing our content and connecting with influencers to create a content engine that would limit the load on the internal team.